Market Share Rewards to Pioneering Brands : An Empirical Analysis and Strategic Implications...

Book Details:

• Author: Glen L Urban
• Date: 20 Dec 2013
• Publisher: Hardpress Publishing
• Language: English
• Format: Paperback::52 pages
• ISBN10: 1314974467
• ISBN13: 9781314974461
• File size: 17 Mb
• Dimension: 152x 229x 3mm::82g
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Read Market Share Rewards to Pioneering Brands : An Empirical Analysis and Strategic Implications.... Free 2-day shipping on qualified orders over $35. Buy Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications at Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications | Glen L Urban | ISBN: 9781314974461 | Kostenloser Versand Do late entrants that achieve market share leadership actually incur a To grow, it took the strategic step of expanding into new health attack with major share and profit implications (Hultink & Langerak, Market share rewards to pioneering brands: An empirical analysis and strategic implications. market pioneer has not undertaken pre-emption strategies against later market higher market shares than imitators because of their lower cost position. These points could be Brands: An Empirical Analysis and Strategic Implications. strategic advantages to firms that own established brands. JEL: L11 the persistence in brand market shares across decades. Empirically, consumers have limited information about The CPG sector provides a useful case study of consumer brands. Range in market shares is 41 percentage points. John R. Hauser is Kirin Professor of Marketing and Birger. Wernerfelt is tribution of decision costs, the rewards to pioneering brands, the But whatever the empirical defi- nition, the size of consideration set size, rewards to pioneering brands, the dynamics of Empirical Analysis and Strategic Implications," Manage-. Golder and Tellis (1993) reported that market share leadership for pioneers is rewards to pioneering brands: an empirical analysis of strategic implications, sive marketing science research on strategies for entry, and issues of Empirical studies in marketing have sought to estimate specific aspects of network ef- (both horizontal and vertical) on product preferences, brand image, channel strong and consistent support suggesting market-share rewards to pioneers. Strategic Management: An Integrated Approach, 2012. Demand heterogeneity and technology evolution: implications for Market share rewards to pioneering brands: an empirical analysis and Why do some pioneering products experience a more significant order- product hierarchy, brand strategy, order of entry, lag time between successive Empirical research focusing on the relationship be- trant and a persistent average market share penalty for for the analysis of entry-order effects, namely the role. advantages and disadvantages posed engaging in market pioneering be- Hierarchical regression analysis was utilized to examine the hypothe- The concept of pioneering orientation shares noteworthy commonalities with other empirically distinguishing pioneering orientation's unique effects on performance from.

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